The 2nd of these layers is MARKETING: Whenever I speak to clients about their profits I always point to a funnel.
The most important thing to focus on is the area of sales and with that comes Marketing.
If we find our expenses are too high by all means trim them however one must always be more focused on sales than expenses. A good marketing plan comes from a good marketing guru who thinks outside the box. People like new innovative ideas and solutions for their business. Ming Chong is our resident specialist in Marketing and is a qualified “book Yourself Solid“ Coach.